I told someone the other day that I needed to "get into character" before the first day of class. When he asked me what character, I told him "Mr. Hand from Fast Times at Ridgemont High."
I'm not sure how many kids in that room are like Jeff Spicoli, but come hell or high water, I'll insist they be capable of giving at least a rambling, semi-coherent statement on the basics of the advertising industry by the end of the semester.
Otherwise, I'll be calculating how much of my time they've wasted and show up to discuss Intro to Advertising with them during home football game days.
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